B2B & B2C Email Marketing, Social Media Marketing
My Role: Concept to Deploy
This collection of work is a part of various series trend campaigns that went out each month to all within the company, including our sales team who then used the assets to reach our customers. This is a project that I would lead and develop from beginning to end. Specifically, my role included: creating the campaign theme, writing all copy, designing the eblast & campaign’s graphic assets, directing and collaborating with the website team for coordinating landing pages, building the eblast in Salesforce Marketing Cloud and then deploying the eblast to target lists. Recent eblast designs included a few simple GIF animation elements that elevated engagement.
Eblast, Printed Postcard, Printed Poster, Website Page
Eblast, Social Media Posts (Instagram stories shown), Website Page