Shown below are samples of rebranded product tools that were developed and implemented across all future collateral. This project was a collaboration between leadership, other brand leaders, the creative team, vendors and myself as a key contributor.
One of my specific tasks was to develop the vehicle that would house all commercial sample tools for our customers’ libraries. Working with leadership, our vendors and the graphics team, I was able to concept, direct, manage and produce this new tool to further drive business.
I was also given the opportunity to collaborate in the full rebrand and market position of all commercial sample tools that included swatch cards, library cards and architectural folders. This included collaborating on the development of Daltile’s newly implemented shopper strategy. With the graphics team, I helped direct some of the design and then full implementation of these elements across all of the mentioned tools.