New Category Product Launch
My Role: Category Marketing Manager; Art Direction
Shown are some samples of the full launch program of a new product category under the Daltile portfolio. In collaboration with executive leadership, the product division, creative & digital team and sales team, I was responsible for leading and managing all marketing collateral initiatives. This included brand development, marketing strategy in line with leadership, photography direction, copy writing, sales team distribution and sales team training.
Carry Board, Strap Set, Architectural Folder
Website Pages, Internal Launch eBlasts, Training Materials, Literature Material